Technoline has just adopted a new corporate identity (CI), one that builds on the previous in terms of look and feel, by retaining its distinctive green cube, for instance.

In the new logo the letters as well as the cube have been given a three dimensional look and feel, with shadow and light, as well as a fainted shadow underneath. Clarity was an essential message included in the brief handed to the branding firm concerned. The logo had to be blunt, yet stylish and easy to recognize at one glance.

According to Technoline’s Managing Director Simon Cusens, this upgraded CI will continue to strengthen the company’s recognition in the industry, communicating its forward looking vision as a leader in its field.

As part of this upgraded CI integration, a process which naturally taken intensive planning work, Technoline has invested also in a completely new web presence.

Simon Cusens announced that Technoline will make much more use of online media, and has already adopted Dmaxepaper.com for its email marketing, as it sees email as the obvious medium with which it can reach its customer base effectively and in a tracked way.

The firm behind Technoline’s new CI is Dmax.tv.  When asked what he sees in the new logo, Dmax CEO Ray de Bono said ‘the new logo inherits most of the characteristic of Technoline’s previous one, albeit bridges the company with the digital age, giving it a deeper dimension & outright dynamism’.

Whilst appreciating Technoline’s pioneering role in having been one of Malta’s first operators in the medical and scientific supplies & maintenance sectors, Simon Cusens sees the new CI as ‘timeless’, therefore strengthening the company’s mission and business aspirations for the future.